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23 November 2017

National Road Safety Week 20 - 26 November message: ‘Speed Down Saves Lives’

Cumbria Fire and Rescue Service (CFRS) is supporting the National Road Safety Week alongside other emergency services throughout the country. The week aims to raise the profile of the work undertaken by the three emergency services: Fire, Police and Ambulance (and partner agencies such as Highways England), as well as reminding drivers to slow down and ensure their vehicles are road worthy.

Some simple steps regularly undertaken by drivers could reduce the burden on emergency services attending road traffic collisions (RTC’s) and help to save lives and serious injuries on our roads - not only to drivers and their passengers, but to other road users such as motorcyclists, scooters, cyclists and pedestrians.

Car maintenance is a simple first step.

When was the last time you checked your tyres for legal tread depth?

When was the last time you filled your screen wash to clear the windscreen to maximise vision?

Have your brakes been checked recently?

Do all your vehicle lights work correctly?

Don’t just wait for an annual MOT to tell you!

The following factors are found to be the most common following accident investigations:

  • Speed - driving too fast for the road conditions or over the road speed limit.
  • Distraction - use of mobile phones whilst driving.
  • Impairment - under the influence of drink and/or drugs.
  • Tiredness - unfit to drive.
  • Peer pressure - showing off inexperienced driving skills.
  • No seatbelts - it is compulsory to wear belts for drivers and passengers; they save lives.
  • Mechanical failure - vehicle not road worthy.

Cumbria Fire and Rescue Service’s Station Manager for Prevention, Mark Ducie, said:

“RTC’s can be and are devastating to attend for all the emergency services personnel. Lives are still being destroyed by the failure of drivers to be responsible behind the wheel before and during their travels.

“All the members of the Cumbria Road Safety Partnership (CRSP) work tirelessly to reduce Killed and Seriously Injured figures (KSI’s) in the county by identifying the causes and types of accidents that happen, and through the delivery of road safety education throughout the year to different age groups and levels of driver experience.

“CFRS delivers Road Awareness Training to 17 to 24 year olds as they are at the highest risk of having or being involved in an accident.  In 2004 there were 57 fatal accidents in Cumbria; in 2016 there were 28.  This shows that education really is working, but we all agree there is much more collaborative work that can be done to reduce that figure even further.”

CFRS will be promoting an active campaign across social media platforms and will continue to deliver road safety awareness training in schools and colleges to target young and new drivers, or those about to start learning to drive.

We can all play a part in saving lives and injuries on the roads by remembering ‘Speed Down Saves Lives.’

Cumbria Fire and Rescue Service (CFRS) is supporting the National Road Safety Week alongside other emergency services throughout the country.